In 2017 it is estimated that 74% of all internet traffic will be in the form of video.
You can probably identify with this, whether you enjoy relaxing with a glass of wine and a movie on Netflix, or regularly use YouTube to find answers to questions you have googled.
Actually these two sites dominate the online video space, so it is not surprising that 71% of businesses with 100+ employees already use YouTube in their marketing strategy (Social Media Examiner 2015), and 48% of marketeers plan to incorporate YouTube into their marketing strategy next year (HubSpot 2017). The Wall Street Journal in 2017 reported that the online video platform has seen a 10-fold increase in viewership over the past five years, and explained that this is partly due to a highly tuned algorithm that YouTube has developed. This algorithm predicts the videos that viewers want to watch based on past preferences, enabling content creators to reach their target audience more easily, whether that be to promote video games, super cars, or super yachts.
It is fair to say that if you do not have a significant presence on YouTube and a quality video content marketing strategy then you are missing out on a significant opportunity for your brand and for your products.
The yachting industry has been very slow to react to the opportunity that video content offers, which is surprising considering the aesthetically appealing products and life style that we represent. Typically a yacht builder or a brokerage firm will commission a videographer to film a yacht and then specify areas that the video will need to cover, after that the videographer is on his own to apply his creativity and abilities to produce a beautiful piece of videographic art.
The result is that most yacht videos are a wonderful showcase of the videographer’s skills, but do little to really promote the yacht or the brand. An endless collection of yacht videos show arial footage of the yacht, close ups of ornate faucets and impossibly beautiful models gazing out to sea as they lean on a handrail… this may have been good enough in 2007, but ten years later viewers expect more from a yacht video. They expect to be engaged, they expect to learn about the yacht and the brand; they are using their PC or mobile as a television and so they demand television quality content.
That is why I created the Yachts For Sale YouTube Channel.
The Yachts For Sale YouTube channel is totally unique. It is the only YouTube channel currently available that offers television style, quality documentary and promotional videos of yachts and yacht builders.
The channel benefits from my unique set of experience and skills. I have studied acting, public speaking, and have owned a video production company. In the last twenty years I have been totally immersed in the yachting industry, holding positions with one of the world’s largest yacht builders, and two of the world’s largest brokerage firms. This is a pretty rare skill set, and one that allows me to create a storyboard and direct videographers in a way that will engage viewers and tell a story about a yacht and/or a brand. Years of studying how to use YouTube as a platform and honing my skills mean that the videos I produce are not just of a high quality, but are watched by hundreds of thousands of people.
This is Infotainment at it’s very best.