INFOTAINMENT

AT ITS VERY BEST

You can probably identify with this, whether you enjoy relaxing with a glass of wine and a movie on Netflix, or regularly use YouTube to find answers to questions you have googled. Netflix and YouTube dominate the online video space, and as a result less people watch traditional television, and more people use PCs and mobiles to watch video on demand. The yachting industry has been very slow to react to the opportunity that video content offers, which is surprising considering what a beautiful and glamorous industry we work in. YouTube is full of yacht videos that are a wonderful showcase of the videographers skills, but do little to really promote the yacht or the brand. This may have been good enough in 2007, but ten years later viewers expect more from a yacht video. They expect to be engaged, they expect to learn about the yacht and the brand; they are using their PC or mobile as a television and so they demand television quality content.

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