IT IS ESTIMATED THAT 80% OF ALL INTERNET TRAFFIC
IS IN THE FORM OF VIDEO
You can probably identify with this, whether you enjoy relaxing with a glass of wine and a movie on Netflix, or regularly use YouTube to find answers to questions you have googled. Netflix and YouTube dominate the online video space, and as a result less people watch traditional television, and more people use PCs and mobiles to watch video on demand.
It is fair to say that if you do not have a significant presence on YouTube and a quality video content marketing strategy then you are missing out on a significant opportunity for your brand and for your products.
The yachting industry has been very slow to react to the opportunity that video content offers, which is surprising considering what a beautiful and glamorous industry we work in. YouTube is full of yacht videos that are a wonderful showcase of the videographers skills, but do little to really promote the yacht or the brand. This may have been good enough in 2009, but ten years later viewers expect more from a yacht video. They expect to be engaged, they expect to learn about the yacht and the brand; they are using their PC or mobile as a television and so they demand television quality content.
That is why I created the YACHTSFORSALE YouTube Channel.
The YACHTSFORSALE YouTube channel is totally unique. It is the only YouTube channel currently available that offers television style, quality documentary and promotional videos of yachts and yacht builders.
The channel benefits from my unique set of experiences and skills. I have studied acting, public speaking, and have owned a video production company. In the last twenty years I have been totally immersed in the yachting industry, holding positions with one of the world’s largest yacht builders, and two of the world’s largest brokerage firms. This is a pretty rare skill set, and one that allows me to create a storyboard and direct videographers in a way that will engage viewers and tell a story about a yacht and/or a brand. Years of studying how to use YouTube as a platform and honing my skills mean that the videos I produced are not just of a high quality, but are watched by hundreds of thousands of people.