Lurssen

The Client

One-and-a-quarter centuries after its founding by Friedrich Lürßen, the company celebrates an important anniversary. The small boatbuilding company on the Weser River has grown into a large shipyard that builds military vessels as well as modern megayachts.

Lürssen delivered the world’s longest yacht, AZZAM, at 180.65 meters. She not only sets a record for length and speed exceeding 30 knots, but also for her building time of less than three years.

DILBAR, the largest motor yacht the ever in terms of gross tonnage, leaves Lürssen shipyards. At 156 meters and loaded with highly sophisticated technology, she is one of the most complex and challenging yachts ever built. The 15,917-ton vessel features luxury entertainment and recreation spaces never before seen on a yacht. The impressive project was completed in just 52 months.

The Brief

Lurssen partnered with us to increase their innovative image and confort their position as an industry leader.

In the last video I published about Lürssen I was privileged to join the finalists of BOAT INTERNATIONAL’s Young Designer of the Year Award as they toured one of Lürssen’s amazing facilities. In this episode we completed the tour and joined a host of Captains and other industry professionals who were delighted to let their hair down and enjoy a day of parties and water sports.

A few weeks ago I was invited to attend Lürssen Yachts amazing Rowing Regatta event. Before the event started though, a tour was organised for the six finalists of BOAT INTERNATIONAL’s Young Designer of the Year Award. In this video you can accompany me on a tour of the Lürssen facilities as well as meet the young designers and see their amazing designs!

Lürssen is well known for producing many of the world’s largest luxury yachts, but behind the scenes of this huge company serious research and development is under way to ensure that the yachting industry strives to become more sustainable.
“Tesumo” is the result of 10 years of such research, and is an excellent alternative to teak, so that the precious and dwindling resource of the teak tree can be protected.

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